As released to the ASX on 13 March 2019
Performics Australia, a leading performance marketing agency founded in 2005, signs Partnership Agreement with Gooroo
Gooroo’s Marketing Solutions technology to be used in Performics Australia’s performance marketing campaigns, as well as the campaigns of Performics Australia’s blue-chip portfolio of clients
Gooroo Ventures Limited (“Gooroo” or “the Company”) is pleased to advise that it has signed a partnership agreement with Performics Australia, the Australian division of Performics, owned by Publicis Groupe. Publicis Groupe is the 3rd largest communications group in the world.
The Agreement enables Performics Australia to implement Gooroo Marketing Solutions technology across its clients search and display campaigns, and market and sell the technology to its blue-chip portfolio of clients in Australia.
Gooroo technology will be integrated into performance marketing campaigns from the planning to execution stages by complementing existing targeting strategies and data with new layers of insights, enabling stronger connections with customers.
The partnership enables Performics to sell Gooroo licences to its clients with an upfront cost to build insights plus an additional volume-based fee for the enrichment of the client’s database and its use in a marketing campaign. This model will create a new scalable and ongoing revenue stream.
This Agreement marks the first time Gooroo Marketing Solutions has been applied in the performance marketing space. Gooroo’s technology will deliver more targeted and more relevant advertising across search and display, allowing for increased advertiser return on marketing spend through conversions and sales.
Comments from Aaron Vardon, National Head of Strategy and Planning
“The power of our Performics Intent Based Marketing platform, coupled with Gooroo’s scalable technology, brings three of our most important customer attributes under one umbrella. Having the power to understand customer intent, how they think, and how they make decisions, enables our performance marketing strategies to resonate in ways that were not possible even a year ago. Our partnership with Gooroo will give us further insight into customers, which will allow our performance marketing to deliver the best message into the right moment, when we know exactly what our customers intentions are seeking.”
Comments from Andrew Aitken, General Manager, Gooroo Marketing Solutions
“This world-first collaboration enables the application of Gooroo’s unique IP in performance marketing at scale. Planning, executing and optimising campaigns with this deep insight will deliver more and better outcomes for advertisers and media buyers, and enable deeper connections with customers.”
Comments from Greg Muller, CEO Gooroo
“Over the past 12 months we have been building out our capability to offer a scalable solution for marketers and communicators. I am excited to be able to announce this partnership that will give the Performics team a powerful new weapon to take to their clients. This signing represents the addition of another global brand to our partner stable and we expect to announce more partnerships shortly as we continue to build awareness and gain commercial momentum.”
About Gooroo Marketing Solutions
Gooroo Marketing Solutions delivers deep insight about an organisation’s customers and prospects. Advertisers gain actionable insights about their customers and prospects from what motivates them, how they think, through to how to engage them with messages that resonate. This helps advertisers and their agencies build deeper connections with their target audience, increasing ROI on marketing spend. This all achieved through the analysis of the advertiser’s own data assets.
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.
Mr Peter Nesveda
Corporate Affairs & International Investor Relations
Intuitive Pty Ltd
Tel: +61 3 9504 8420, Mob: +61 (0) 412 357 375
Email: [email protected]
Ms Jocelyn Hunter
Mob: +61 (0) 404 194 459
Email: [email protected]